Internet campaign is today the best way to advertise products and services. The universal availability of the global net allows brands to reach an even larger group of customers compared to traditional channels. However, it also means a lot of competition. In the online environment, it is important to track the activities of potential customers. This enables e.g. tool created by 100shoppers.
On the one hand, the Where-To-Buy widget is a functional option for website users, which significantly shortens the shopping path. On the other hand, it is a powerful tool that allows e.g. source analysis, i.e. tracking where customers come from to the seller of given products. This allows you to optimize the campaign and reach a specific target audience. In this way, the company can save money and at the same time gain new customers and increase its sales.